Privacy Policy

Black Pearl Detailing is a trading name of Black Pearl Auto Pros. References to “we”, “us”, or “our” throughout this policy refer to Black Pearl Auto Pros, the owner and operator of this website and all services provided under the Black Pearl Detailing brand.

We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal data when you use our website, contact us, or book our services.

1. Who We Are

Black Pearl Detailing is a professional vehicle care business operated by Black Pearl Auto Pros.

• Business owner: Black Pearl Auto Pros
• Operating name: Black Pearl Detailing
• Email: [email protected]
• Phone: +44 7411 465 809

2. What Data We Collect

We may collect and process the following categories of personal data:

• Contact information: name, email address, phone number, and address/postcode (where provided)
• Enquiry details: messages you send us through our website forms, email, social media, or other communication channels
• Booking and service information: appointment details, service selections, notes and preferences, and related communications
• Vehicle information: details you provide about your vehicle (for example make/model and registration number where provided), and condition notes recorded for quoting and service delivery
• Photos and media: images or video of your vehicle taken before, during, or after a service for quality documentation and portfolio purposes (unless you object in writing)
• Website usage data: information about how you use our website, such as pages visited, time on site, device type, browser, and approximate location (collected via analytics tools where you consent to non-essential cookies)
• Payment and transaction records: records confirming payments, deposits, invoices, and receipts (we do not store payment card details)

3. How We Use Your Data

We use your personal data to:

• Respond to enquiries and provide quotes
• Process and manage bookings and appointments
• Deliver our services and communicate with you about your booking
• Send service-related communications (for example confirmations, reminders, follow-ups, and aftercare information)
• Maintain internal records for quality assurance, training, dispute handling, and insurance purposes
• Improve our website and services using aggregated or anonymised analytics insights
• Showcase our work on our website and social media (vehicle photos/media only), where you have not objected in writing
• Protect our business and customers, including preventing fraud and misuse of our services

4. Legal Basis for Processing

We process your personal data under the following legal bases (UK GDPR):

• Consent: where you submit an enquiry form, consent to non-essential cookies, or where consent is otherwise required by law
• Contract: where processing is necessary to take a booking, provide a quote you accept, deliver services, and manage payments
• Legal obligation: where we must retain certain records for legal, regulatory, or tax purposes
• Legitimate interests: where processing is necessary for the day-to-day operation and protection of our business (for example quality control, service improvement, dispute resolution, and fraud prevention). We balance these interests against your rights and expectations.

5. How We Store and Protect Your Data

• We take appropriate technical and organisational measures to protect your personal data.
• Access to personal data is restricted to authorised personnel and approved representatives who need it to perform their role.
• We do not store payment card details. Card payments (where applicable) are processed securely by our payment processor.
• We retain personal data only for as long as necessary for the purposes described in this policy, unless a longer retention period is required or permitted by law.

6. Data Sharing

We do not sell your personal data.

We may share your personal data with trusted third parties where necessary to operate our business and deliver services, including:

• Booking/CRM providers (for example, to manage appointments and communications)
• Payment processors (for example Stripe) to process deposits and payments
• Website hosting, website service providers, and analytics providers (where you consent to non-essential cookies)
• Our team members, contractors, or approved representatives who fulfil services on our behalf
• Insurers and professional advisers where necessary (for example in the event of a complaint, claim, or dispute)
• Legal or regulatory bodies where required by law

7. Cookies and Analytics

Our website uses cookies and similar technologies.

• Essential cookies are required for the website to function.
• Non-essential cookies (including analytics cookies) are used to understand how the site is used and improve performance.

Where required, we will ask for your consent before placing non-essential cookies. For full details, please see our Cookie Policy.